Jennifer Turberfield Realtor at Benchmark Realty LLC | Real Estate Agent in Franklin TN


Selling your home in Franklin TN and Williamson County can be a complex and daunting task, but with me, Jennifer Turberfield, it doesn’t have to be. I’m dedicated to providing expert guidance, personalized service, and proven strategies to help you sell your property quickly and for top dollar. Whether you’re looking to upgrade, downsize, or relocate, I leverage my in-depth knowledge of the local real estate market, cutting-edge marketing techniques, and skilled negotiation tactics to ensure a seamless and successful home selling experience.


Jennifer Turberfield Real Estate Negotiation Institute
Multiple parties, conflicting interests and a myriad of issues can make a simple negotiation very complex. As one of only six realtors in the state of TN with a Masters in Real Estate Negotiation, I have the advanced skills to get you the price and the terms you want.
How we live in our homes and how we must present them for sale are two different matters. As an Accredited Staging Professional, I will teach you the industry tricks and tips on how to present your home to impress the buyers and achieve a top sales price.
Your house sale is not just the start of your new journey but an opportunity to make the most amount of money on your largest asset. As a Seller Representation Specialist, I’m recognized as having the qualifications, advanced skills and experience to guide you from listing to close.


I understand the importance of making this experience as smooth and profitable for you as possible.  Here are just a few of the reasons why homeowners in Franklin TN and Williamson County trust me to sell their homes:
I typically achieve a 2 – 3% higher sales price than other area realtors which nets my sellers an average of $20,000 to $30,000 more. My days on market results are also on average 30 days less than other area realtors – that saves one month’s mortgage!

As a full-time industry professional for the past 14 years specifically in the Franklin TN and Williamson County area, I have a proven track record of successfully helping clients sell their home for top dollar. In fact, since every single past client has awarded me 5/5 and “highly recommended” on Zillow, I’m proud to let my clients do the talking.

I have an in-depth understanding of the Greater Nashville real estate market and know exactly how to position your home to create buyer excitement and interest. I provide a thorough  market analysis and discuss with you how you need to prepare the home for market. 

From professional photography, drone videography and virtual staging to targeted online advertising, realtor networking and open houses, I ensure your property gets the maximum exposure.

Perhaps you work from home and can’t show your home during the day. Perhaps you have a really unique house which needs a specific marketing plan, whatever your circumstances, we’ll come up with a plan together that works for you. I limit how many clients I take on so I’m available for you, working on your house sell to get you the best results.

Multiple parties, conflicting interests and a myriad of issues can make a simple negotiation very complex. As one of only six realtors in the state of TN with a Masters in Real Estate Negotiation, I have the advanced skills to get you the price and the terms you want.

Many issues that occur during the sale of a home can be avoided by anticipating the potential problems and a pro-active approach. I do my absolute best to be several steps ahead to keep your sale on track and prevent problems.


Here’s how my four step proven process works:

Initial Consultation and Home Evaluation

The first step in selling your home is a thorough consultation with me. During this meeting, we will:
  • Discuss Your Goals: We’ll talk about your selling objectives, preferred timeline, and any special circumstances that may affect your sale.
  • Evaluate Your Property: We’ll conduct a comprehensive evaluation of your home, considering factors like location, size, condition, and recent sales of comparable properties in Franklin TN and Williamson County.
  • Provide a Detailed Market Analysis: Based on our findings, I’ll present a detailed market analysis and recommend a competitive listing price designed to attract qualified buyers and maximize your return.

Preparing Your Home For Sale

Presentation is key when selling your home. I’ll help you prepare your property to make a lasting impression on potential buyers:
  • Home Staging: As an Accredited Home Staging Professional, I’ll work with you to highlight your home’s best features and create an inviting atmosphere.
  • Repairs and Upgrades: I’ll point out what needs to be taken care of before you list and any necessary repairs or upgrades to increase your home’s value.
  • Professional Photography, Videography and Virtual Staging: High-quality photos and virtual tours are essential for online listings. We’ll ensure your home looks its best in every shot as your first showing is always online!

Strategic Marketing and Promotion

To sell your home quickly and for the best price, I’ll employ a multifaceted marketing strategy:
  • MLS Listing: I’ll list your property on the Multiple Listing Service (MLS), making it accessible to thousands of potential buyers and realtors.
  • Online Marketing: Your home will be featured on major real estate websites, including Zillow,, and Trulia, as well as our own website and social media channels.
  • Targeted Advertising: I utilize targeted online advertising to reach buyers who are actively searching for homes in Franklin TN and Williamson County.
  • Open Houses and Private Showings: We’ll organize open houses and private showings to generate interest and provide opportunities for buyers to experience your home firsthand.

Negotiating Offers and Closing the Sale

Once offers start coming in, I’ll guide you through the negotiation and closing process:
  • Reviewing Offers: I’ll present and review all offers with you, highlighting the pros and cons of each one.
  • Expert Negotiation: As a skilled negotiator, I’ll handle all negotiations to secure the best possible terms and price for your home.
  • Managing the Closing Process From inspections and appraisals to final paperwork, I’ll manage every aspect of the closing process to ensure a smooth and successful sale.


Setting the right price is crucial. Overpricing can deter buyers, while underpricing can leave money on the table. I’ll help you to find the sweet spot.

First impressions matter. Enhance your home’s curb appeal with fresh landscaping, a clean exterior, and an inviting entryway.

Create a neutral, welcoming space by decluttering and removing personal items. This helps buyers envision themselves living in your home.

Accommodating potential buyers’ schedules can increase your chances of receiving offers. Be flexible and prepared for showings at various times.

Showcase what makes your home special, whether it’s a modern kitchen, a spacious backyard, or a stunning view.


That’s true, but we run the risk that the right buyer will never see your home, much less make an offer on it. The perfect buyer for your home is probably looking in a lower price range because that’s what they can afford.  They might have been thrilled with the features of your home but since its out of their price range, their agent won’t show it to them. On the flip side, the buyers in a higher price point are looking for more house – that is, they want and can afford more features than your home offers. Tennesseans don’t like to make an offer considerably lower than the seller is asking – they’d rather just sit and wait and see if there are any price reductions down the line. 

Our goal needs to be a 30 day sale. The quicker the home sells, the higher your sales price will be. After 30 days on the market, the listing becomes stale and is considered fair game for low ball offers. There’s an energy in a new listing that quickly fades after a month. Would you be willing to pay full price for a home that’s been on the market for 63 days or 120?

This is the #1 mistake agents make with sellers. You might be wanting to list high in order to leave room for negotiating, but most people won’t look at the home if the price is too high. In addition, price drops can create a negative image in a buyer’s mind. They naturally think something must be wrong with the house. They can also attract very predatory buyers such as investors and bargain hunters who think they can swoop in and snatch up a deal at your expense.

This is usually from a very inexperienced agent with limited transactional experience who is telling the seller exactly what they want to hear to secure the listing. Unfortunately these agents are more excited about the prospect of taking a listing without the skills and experience to actually get the home sold. Most are afraid to tell the truth and risk upsetting the seller – the rest are unable to figure out the right price for the property due to a lack of experience. Listing too high is the #1 reason that listings expire after being rejected by the market – leaving behind a very upset seller.

Understable, but what are you trying to achieve? A saving of the listing agent’s commission or a higher sales price for your home? The average homeowner sells their home every 13 years, I sell a home every 15 days. I can certainly more than cover my fees with the higher sales pricer I can get for your home. Not to mention taking all the risk and hassle off your hands.

Perhaps not, but you’d like to and you’ve made the decision to put your home on the market. Don’t sabotage your own sale by listing too high and wanting buyers to ‘persuade’ you with an over market offer because likely that’s not going to happen. If you’re not 100% committed then wait and decide if listing is right for you. If it is, then price accordingly.  

Ready to Discuss Listing Your Home?

Call or text me today on 615 594 5564 for a no obligation chat.

It’s your move!