Selling your home in Franklin TN and Williamson County can be a complex and daunting task, but with me, Jennifer Turberfield, it doesn’t have to be. I’m dedicated to providing expert guidance, personalized service, and proven strategies to help you sell your property quickly and for top dollar. Whether you’re looking to upgrade, downsize, or relocate, I leverage my in-depth knowledge of the local real estate market, cutting-edge marketing techniques, and skilled negotiation tactics to ensure a seamless and successful home selling experience.
As a full-time industry professional for the past 14 years specifically in the Franklin TN and Williamson County area, I have a proven track record of successfully helping clients sell their home for top dollar. In fact, since every single past client has awarded me 5/5 and “highly recommended” on Zillow, I’m proud to let my clients do the talking.
I have an in-depth understanding of the Greater Nashville real estate market and know exactly how to position your home to create buyer excitement and interest. I provide a thorough market analysis and discuss with you how you need to prepare the home for market.
From professional photography, drone videography and virtual staging to targeted online advertising, realtor networking and open houses, I ensure your property gets the maximum exposure.
Perhaps you work from home and can’t show your home during the day. Perhaps you have a really unique house which needs a specific marketing plan, whatever your circumstances, we’ll come up with a plan together that works for you. I limit how many clients I take on so I’m available for you, working on your house sell to get you the best results.
Multiple parties, conflicting interests and a myriad of issues can make a simple negotiation very complex. As one of only six realtors in the state of TN with a Masters in Real Estate Negotiation, I have the advanced skills to get you the price and the terms you want.
Setting the right price is crucial. Overpricing can deter buyers, while underpricing can leave money on the table. I’ll help you to find the sweet spot.
First impressions matter. Enhance your home’s curb appeal with fresh landscaping, a clean exterior, and an inviting entryway.
Create a neutral, welcoming space by decluttering and removing personal items. This helps buyers envision themselves living in your home.
Accommodating potential buyers’ schedules can increase your chances of receiving offers. Be flexible and prepared for showings at various times.
Showcase what makes your home special, whether it’s a modern kitchen, a spacious backyard, or a stunning view.
That’s true, but we run the risk that the right buyer will never see your home, much less make an offer on it. The perfect buyer for your home is probably looking in a lower price range because that’s what they can afford. They might have been thrilled with the features of your home but since its out of their price range, their agent won’t show it to them. On the flip side, the buyers in a higher price point are looking for more house – that is, they want and can afford more features than your home offers. Tennesseans don’t like to make an offer considerably lower than the seller is asking – they’d rather just sit and wait and see if there are any price reductions down the line.
Our goal needs to be a 30 day sale. The quicker the home sells, the higher your sales price will be. After 30 days on the market, the listing becomes stale and is considered fair game for low ball offers. There’s an energy in a new listing that quickly fades after a month. Would you be willing to pay full price for a home that’s been on the market for 63 days or 120?
This is the #1 mistake agents make with sellers. You might be wanting to list high in order to leave room for negotiating, but most people won’t look at the home if the price is too high. In addition, price drops can create a negative image in a buyer’s mind. They naturally think something must be wrong with the house. They can also attract very predatory buyers such as investors and bargain hunters who think they can swoop in and snatch up a deal at your expense.
This is usually from a very inexperienced agent with limited transactional experience who is telling the seller exactly what they want to hear to secure the listing. Unfortunately these agents are more excited about the prospect of taking a listing without the skills and experience to actually get the home sold. Most are afraid to tell the truth and risk upsetting the seller – the rest are unable to figure out the right price for the property due to a lack of experience. Listing too high is the #1 reason that listings expire after being rejected by the market – leaving behind a very upset seller.
Understable, but what are you trying to achieve? A saving of the listing agent’s commission or a higher sales price for your home? The average homeowner sells their home every 13 years, I sell a home every 15 days. I can certainly more than cover my fees with the higher sales pricer I can get for your home. Not to mention taking all the risk and hassle off your hands.
Perhaps not, but you’d like to and you’ve made the decision to put your home on the market. Don’t sabotage your own sale by listing too high and wanting buyers to ‘persuade’ you with an over market offer because likely that’s not going to happen. If you’re not 100% committed then wait and decide if listing is right for you. If it is, then price accordingly.
